Destination Travel Video Content for Surfside Beach, SC
Surfside Beach, South Carolina
Lunch + Recess produced destination travel video content for Surfside Oceanfront Hotel in Surfside Beach, South Carolina to help refresh their marketing and drive new bookings through emotionally driven storytelling.
This destination film now serves as the homepage feature video on the Surfside Oceanfront Hotel website and also supports social media marketing, paid advertising, and third-party travel listings.
Selling the Destination, Not Just the Stay
Rather than focusing on rooms or amenities, this video was built to capture the lifestyle and personality of Surfside Beach itself. The film follows the natural rhythm of the area through scenes of beach walks, fishing, surfing, wildlife, local restaurants, and everyday coastal moments. The Surfside Oceanfront Hotel is woven organically into this visual narrative, positioning it as a central part of the destination rather than the sole focus.
This approach allows the video to function as true travel content, appealing to viewers who are still deciding where they want to vacation, not just where they want to stay.
Pre-Production, Planning & Story Development
Lunch + Recess worked closely with the Surfside Oceanfront Hotel team to develop a detailed shot list that honored the client’s priorities while identifying additional storytelling opportunities that would strengthen the destination focus. Using Google Earth Studio, we planned camera movement, aerial perspectives, and time-of-day sequencing to ensure the captured visuals reflected the real pace and atmosphere of Surfside Beach.
A full production schedule was then built around lighting conditions, location access, and environmental factors to maximize efficiency and visual consistency throughout the shoot.
Cinematography & Drone Production
The destination film combines ground-based cinematography and drone footage to establish both emotional intimacy and geographic context. Ground footage captures human-scale moments, while aerial shots reinforce Surfside’s coastal location, walkability, and proximity to natural scenery. Together, these perspectives create a complete visual portrait of the destination.
Project Outcome
This destination travel film now functions as a primary brand touchpoint for Surfside Oceanfront Hotel. By leading with lifestyle and place rather than property features, the video strengthens emotional connection, extends viewer engagement time on the website, and supports booking-driven marketing across web, social, and paid channels.
The film positions Surfside Beach, South Carolina as a relaxed, accessible coastal destination while establishing the hotel as a natural home base within that experience.
This destination travel video content now serves as the primary brand touchpoint for Surfside Oceanfront Hotel across web, social, and paid placements.
Services Provided by Lunch + Recess
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Destination Travel Video Production
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Tourism & Lifestyle Storytelling
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Cinematography
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Drone Cinematography
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Pre-Production Planning
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Shot List Development
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Production Scheduling
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Editing & Post-Production
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Social Video Cutdowns