Why is There a Need for Agricultural Video Content?
In South Carolina, agriculture is a big deal. In fact, it’s the state’s largest economic sector. It contributes $51.8 billion each year and supports over 250,000 jobs. That kind of impact doesn’t happen by accident. It’s the result of strategic storytelling, public awareness, and campaigns like Certified SC Grown.
You might think a sector this large wouldn’t need video content. But in truth, that’s what helps it grow. Campaigns like SC Grown keep local agriculture visible and top of mind for residents, businesses, and tourists alike.
Lunch & Recess partnered with the South Carolina Department of Agriculture to help bring that message to life. Through a statewide campaign, we produced video content that shines a light on the people and places behind South Carolina’s food scene. From farms to restaurants to Commissioner Hugh Weathers himself, each story shows just how vital this industry is.
This video is one of several we created for the campaign. It captures the energy and pride that make South Carolina agriculture worth celebrating.
Looking to tell your story with fresh, standout content? Let’s connect. Our team at Lunch & Recess is ready to help you bring your brand to life with video that delivers.