Not long ago, putting a product into a believable setting usually meant a full production. You needed a location, a crew, time, and a budget to make it all happen.
We wanted to see what could be done starting with less.
It started with one photo
Our starting point was a product photo from a national furniture brand.
The kind of image that was created with the intent of showing the product.
The kind of image you probably have on your website.
Instead of treating that photo as the final stop, we saw much more in terms of potential.
The product itself wouldn’t change.
But the environment would be completely transformed.
We explored how that same product could live in a more interesting setting. Something that felt less like a catalog photo and more like a scene from a high end commercial.
This wasn’t automatic
New tools helped open things up, but decisions still mattered.
We still had to decide what looked right, what felt off, and when to stop pushing things further.
This wasn’t about pressing a button and calling it a day.
It was about using new tools with the same tasteful eye we bring to every production.
One asset, more options
Working this way makes it easier to get more out of a single piece of content.
From one product photo, you can explore different looks, settings, or ideas without starting over every time.
It’s not a replacement for real production.
It’s another way to explore ideas, test directions, and move faster before committing to something bigger.
Click here to connect with the innovative minds at Lunch & Recess.