At Lunch + Recess, we had the privilege of creating a series of videos for the South Carolina Department of Agriculture’s “SC Grown” program, showcasing the impact of locally sourced ingredients on South Carolina’s vibrant culinary scene. One of the standout stories we captured was that of Ramone Dickerson, one of the creative forces behind the beloved food truck, 2 Fat 2 Fly.
Ramone’s journey is a testament to the power of passion and local flavor. Known for his inventive stuffed chicken wings, 2 Fat 2 Fly gained a loyal following and even caught the attention of the Oprah Winfrey Network, where Ramone and his business partner starred in their own reality show. But beyond the fame, Ramone’s dedication to using South Carolina-grown produce and livestock sets him apart as a true advocate for the state’s agricultural community.
For food trucks like 2 Fat 2 Fly, video content is more than just a marketing tool—it’s a way to tell a story, engage with the community, and build a brand that resonates far beyond the streets they serve. Through dynamic storytelling and visually appealing content, food truck owners can showcase their unique offerings, highlight their commitment to local ingredients, and connect with customers on a personal level.
The Benefits of Video Content for Food Trucks:
Storytelling: Videos allow you to share the narrative behind your food truck, your inspiration, and what makes your menu special.
Engagement: Engaging video content grabs attention and fosters a deeper connection with your audience, making them more likely to seek out your truck.
Brand Building: Consistent video content helps establish and grow your brand, making your food truck a recognizable and trusted choice.
Local Connection: Highlighting the use of local ingredients can appeal to community pride and promote sustainability, aligning with consumer values.
At Lunch + Recess, we understand the unique needs of food truck businesses and the importance of video content in driving growth. Whether you’re a food truck veteran or just starting out, let us help you tell your story and connect with your community.
